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Posts tagged #experimentation

• Posted by Xuan Yin on August 3, 2020

  How to Pick a Metric as the North Star for Algorithms to Optimize Business KPI? A Causal Inference Approach

• Posted by Xuan Yin and Ercan Yildiz on February 24, 2020

  The Causal Analysis of Cannibalization in Online Products

• Posted by David Schott on November 7, 2018

  Double-bucketing in A/B Testing

• Posted by Callie McRee and Kelly Shen on October 3, 2018

  How Etsy Handles Peeking in A/B Testing

• Posted by Daniel Marks, Bill Ulammandakh and Sungwan Jo on January 25, 2017

  Optimizing Meta Descriptions, H1s and Title Tags: Lessons from Multivariate SEO Testing at Etsy

• Posted by Bill Ulammandakh on October 25, 2016

  SEO Title Tag Optimization at Etsy: Experimental Design and Causal Inference