Giovanni Kincade – Experiment Driven Product Redesigns

Or, How Etsy Tested 14 Versions of their Listing Page on the Road to Shipping the Largest Experimental Win in Their History.

Abstract

In Giovanni’s own words, “You want to throw out all the code. You want to make a brand new thing. You will probably fail. Come hear about how we failed not once, but more than a dozen times. Come hear about why we’re doing it, again.”

About Giovanni Kincade

Gio is a product engineer on the Buyer Experience team at Etsy, focusing on the Shop and Listing Page experiences. He spent many years working on Search and Search Infrastructure, and in a prior life was a Product Manager and amateur DBA.

Livestream

Can't join us in person? This event will be streamed at 8pm Eastern.

Event Details

Tuesday, Apr 22, 2014

7:30-8:00 pm: Registration
8:00-9:00 pm: Presentation
9:00-10:00 pm: Social Hour

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